Hi, I'm Felicia!

I’m a North Florida native, which is the part of Florida that's more Alabama than Miami. So I was raised on sweet tea, boiled peanuts, and the kind of back roads where everybody waves whether they know you or not.

I bring that same Southern hospitality and care into how I run Novitara Studio. I started this business because I love helping people show up well online—especially small business owners doing real, meaningful work.

With a background in marketing, branding, and communications, I build clean, modern websites with clear messaging and hands-on support every step of the way.