Privacy Policy
Privacy Policy
Last Updated: 6/16/25
Novitara ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, use our services, or interact with our brand.
1. Information We Collect
We may collect the following types of information from users:
Personal Information: Name, email address, phone number, business name, and other contact details submitted through our website or forms. Business Details: Branding materials, content provided for website builds, or intake form responses.Usage Information: IP address, browser type, referring URLs, pages visited, and session duration.Communication Records: Emails, texts, or chats between you and Novitara. Payment Information: Collected and processed via Stripe or other secure third-party payment platforms.
2. How We Collect Information
We collect information when you:
Submit a form, survey, or scheduling requestBook a call or consultation, Communicate with us via email, phone, or messaging platformsUse our website or funnel pages, which may use cookies or tracking pixels (e.g., Facebook Pixel, Google Analytics)
3. How We Use Your Information
We use your information to:
Respond to inquiries and provide support, Fulfill service requests and deliver websites or content, Send updates, confirmations, or educational materialsImprove our website, services, and client experience, Manage client accounts and logins (if applicable), Process payments securely
4. Sharing and Disclosure
We do not sell your personal information. However, we may share your data with trusted third parties when necessary to operate our business, such as:
Stripe (payment processing), Google Analytics (website performance tracking), Go High Level (client portal, CRM, and form systems), Twilio, Mailgun, or Lead Connector (email/text notifications), Subcontractors or partners helping fulfill your services
We may also disclose information if required by law or to protect our legal rights.
5. SMS Compliance and Data Sharing
We respect your privacy and take SMS compliance seriously. To that end:
No mobile information will be shared with third parties or affiliates for marketing/promotional purposes.Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text messaging services that enable us to deliver messages to you.All other categories of data sharing exclude text messaging originator opt-in data and consent; this information will not be sold, shared, or disclosed to third parties for marketing.Sharing information with subcontractors or service providers (such as customer service or platform tools) is permitted only for support-related purposes.
6. Cookies and Tracking
Our website uses cookies and similar technologies to enhance your browsing experience, analyze traffic, and personalize content and ads. Cookies may also be placed by third-party tools such as Google Analytics or Facebook Pixel.
By continuing to use our website, you consent to the use of cookies unless you disable them in your browser settings. You may also manage cookie preferences using a cookie banner if one is enabled.
7. Your Rights
You have the right to:
Access the personal information we have about you, Request corrections or deletions, Opt out of marketing communications, Request that your data not be shared with third parties (unless required for service delivery)
8. Data Security
We implement reasonable security measures to protect your data from unauthorized access, misuse, or disclosure. However, no system is completely secure, and we cannot guarantee absolute security of your data.
9. Children’s Privacy
Our services are not directed to children under 13. We do not knowingly collect personal information from children.
10. Compliance
We aim to comply with all applicable privacy regulations, including:
GDPR (General Data Protection Regulation) for users in the European Union, CCPA (California Consumer Privacy Act) for California residents, CAN-SPAM Act for email marketing in the U.S., HIPAA (Health Insurance Portability and Accountability Act) for healthcare clients, when explicitly requested and enabled via written agreement
Our website and forms are hosted on secure (SSL) connections. All email marketing includes automatic unsubscribe options.
However, Novitara does not provide automated cookie consent tools or data export features. Users may manage cookies via their browser settings, and may contact us at any time to request access, correction, or deletion of their personal data.
Where applicable, clients are responsible for ensuring their own compliance with privacy laws, especially in industries requiring HIPAA or GDPR-specific protections.
11. Changes to This Policy
We may update this Privacy Policy occasionally. Any updates will be posted on this page and indicated with a new effective date. We encourage you to review this policy periodically.
12. HIPAA Disclaimer (for Healthcare Clients)
Novitara is not a Covered Entity under HIPAA. However, for healthcare-related websites or services we provide to Covered Entities (such as chiropractors, clinics, or other healthcare providers), we understand the importance of privacy and security.
We do not knowingly store, transmit, or access Protected Health Information (PHI) unless explicitly required and agreed upon in writing. If PHI is to be transmitted or stored as part of your service with us, a Business Associate Agreement (BAA) may be required and must be executed in advance.
Clients are responsible for notifying Novitara if HIPAA-related services are required. We will make reasonable efforts to configure web forms, emails, and CRM access in line with best practices, but ultimate responsibility for HIPAA compliance lies with the Covered Entity (the client).
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, contact us at:
